Our Natural Products
All natural complete and balanced Zeal® Soft Dry Kibble and Grain Free Canned foods are designed to meet the nutritional needs of adult dogs and cats as well as growing puppies and kittens. Zeal® also has an extensive range of Free Range & Wild Caught Treats on offer, as well as Lactose Free Pet Milk and a Hoki Fish Oil supplement.
Our products are made with genuine care by the team at Zeal® and we promise never to compromise on the natural goodness of the food we create. 100% natural with no added junk, our products cover all your pet food needs.
New Zealand Made.
Zeal® Pet foods are made in New Zealand from locally sourced 100% natural ingredients. New Zealand’s primary export industry is agriculture and dairy, and has a mature beef, venison, poultry, and seafood industry. Pastoral (free range/grass fed) farming of beef, sheep, venison, and subsequently dairy, is standard practice in this country of rich pasture land. With all of this in our backyard, it’s no wonder we have access to source top quality ingredients.
For more info on our various product categories, click on the links below.
Exceeds AAFCO nutrient standards.
You will see a statement on our complete and balanced pet food products that states that our products are premium foods for (dogs or cats) developed by Nutritionists to standards that exceed the nutrient profiles recommended by AAFCO (Association of American Feed Control Officials) recommended nutrient profile. AAFCO is an international organisation that sets the nutrient requirements of Animal Feeds, which recommends minimum guidelines in the industry. This qualifies Zeal® pet food as being one of the best and healthiest brands you can give your cats and dogs.
Product Information
Benefits
Feeding Guidelines
Product Information
Benefits
Feeding Guidelines
Product Information
Zeal® Soft and Dry kibble for dogs is a complete and balanced dog food. It is made in New Zealand from top quality ingredients to standards that exceed AAFCO (Association of American Feed Controls Officials) recommended nutrient profile.
It is rich in fish oil, therefore high in Essential Fatty Acids ~ Omega 3 (DHA & EPA) and Omega 6. It contains prebiotics which stimulate growth and maintenance of beneficial gut bacteria which promotes overall health, as well as natural Antioxidants and Vitamin C & E. The protein is 90% animal based and it has a 40% meat content from freshly ground meat and bone. Absolutely no by-products or animal digest are used in this product. Zeal® Soft and Dry kibble is also Gluten Free.
Like all our products, Zeal® Soft and Dry kibble is beneficial to your pet’s health, but it is also differs in many aspects from what’s out in the marketplace. It is shelf stable and above all it is semi-soft yet dry, unlike all dry food in the market which is hard dry. It also has a higher energy content in comparison to most other brands of dry food; hence the daily amount needed is less than other brands. This also means there are more serving per kilo than conventional product.
We have a selection of Beef, Lamb, Seafood, Venison and Chicken dry food, which come in 3 kg and 12 kg bags and single serve zero-waste 100g packets.
Recommended for: Adults, Seniors & Puppies of all sizes.
Store in a cool dark place away from direct sunlight. Reseal any partly used bags.
If you have any questions, please contact us.
Benefits
Feeding your dog with Zeal® Soft and Dry kibble can help towards:~ Eliminating skin irritations from food related causes. Maintaining a healthy skin barrier & improving the coat. Strength and Vitality Boosting immunity. Healthy teeth and gums. Heart health Intestinal health. Improving digestion & stool quality. Long-term Joint health and flexibility. Muscle growth and repair. Weight Control Brain health and focus
Zeal® Soft Dry dog food is an easily digestible food, gluten free and low allergen. Food sensitivities and intolerances is not only a human problem. For some dogs, It can be a serious problem, resulting in skin irritations and sensitivities, ear & coat conditions and even gastrointestinal upsets. Dogs with these kind of issues typically are experiencing an abnormal response to the type of proteins in the food. It is important to feed low allergen food to pets with these issues as well as pets who don’t have allergies as it is just a healthier choice to make for them.
Feeding Guidelines
Each dog has different needs so this is a guide only. The amount of food needed is dependent on the energy requirement of each dog. Active or Working dogs require more energy, and therefore more food. Puppies and lactating females will need to be fed more as their energy and nutritional needs are greater. Always check with your vet first whether Zeal® is suitable for your puppies, pregnant or lactating female dogs, or dogs with certain health problems. If you are unsure of how much to feed your pet for any reason, such as being overweight or too thin, please check with your vet.
Zeal® Soft and Dry kibble is suitable for all life stages of your dog.
Changing to Zeal® Soft Dry Dog Food should be done gradually, mixing in with your dog’s current food type in increasing amounts for the first week.
A mix of dry and wet food is a good option for pets, as by mixing a small amount of wet food into your dog’s dry food, it will help make mealtime more exciting. It will not only satisfy their hunger, it will also satisfy their taste buds. Furthermore, the dry food will play its role, aiding nutrition, digestion (chewing) and teeth cleaning, and the wet food will play an equally nutritious role providing a small amount of nutrients while satisfying the senses of our furry friends. Always ensure adequate fresh drinking water or Zeal® Pet Milk is freely available to your pet.
The suggested daily feeding guide below is based on a typical adult dog eating dry kibble only. If your dog is overweight, choose the ideal weight he/she should be at and follow that as a suggested amount to feed. If you feed your dog twice a day, split the amount between meals.
Key:
cup size = volume 250 ml / cup = approximately 100 grams of kibble
Adult dog weight – cups per day = grams per day
2.5 kg (5.5 lb) weight – 2/3 cups = 60 g
5 kg (11 lb) weight – 3/4 cups = 80 g
7.5 kg (16.5 lb) weight – 1 cup = 100 g
10 kg (22 lb) weight – 1 1/4 cups = 125 g
15 kg (33 lb ) weight – 1 2/3 cups = 165 g
20 kg (44 lb) weight – 2 cups = 200 g
25 kg (55 lb) weight – 2 1/2 cups = 255 g
30 kg (66 lb) weight – 3 cups = 290 g
35 g (77 lb) weight – 3 1/4 cups = 325 g
40 kg (88 lb) weight – 3 1/2 cups = 350 g
45 kg (99 lb) weight – 3 3/4 cups = 380 g
50 kg (110 lb) weight – 4 cups = 405 g
Product Information
ZEAL® 100% Pure Natural pet treats are wholesome, trustworthy and traceable to source. We have on offer 21 varieties of delicious treats to choose from, 6 varieties of which cats love too. Our treats are handmade at our Auckland factory from premium New Zealand free range meats and wild caught seafood. Absolutely NO colourings, flavours, additives or preservatives are used in the manufacturing process. Treat your pet with a tasty and healthy source of nutrients.
What kind of treats are suitable for your breed, size and age of dog or cat? We recommend that your pet consumes treats under supervision, especially when trying out a new treat. Many dogs are inclined to want to wolf down a treat without even chewing so watch over all sizes and ages until you are sure they can manage without choking incidents. Cats generally will gnaw on a treat without trying to consume it in seconds. Smaller dogs naturally may find shanks bones etc a little large, and large pooches may try to gobble medium size harder treats without chewing, older pets with dental problems would need a softer chew, so it’s a matter of judging on your pet’s size and eating behaviours.
Storage: Store in a cool, dry place away from direct sunlight. Keep the pouched product zip-locked for freshness. If buying bulk bags, keep the unused product in an airtight container for freshness and hygiene.
Benefits
Pet Oral and Dental Hygiene is so important for your pets. They’re unable to tell us when they’re in pain so checking their gums and teeth regularly is important. Chewing on Zeal® Pet Treat will help to remove plaque and tartar. Brushing your pet’s teeth regularly is a good idea too!
Treats for use in training sessions: Treats are a useful tool in the process of training because they helps to keep your pet concentrated on you and the learning process, whatever age they are. For training purposes, treats should ideally be small and easily swallowed, needing little chewing so you can reward behaviours quickly and often. Perfect treats for training are relatively soft and about the size of a pea. Pets aren’t overly concerned about the size of the treat, it’s the quantity that impresses them. Bigger treats are more suitable for good behaviour rewards , such as chunky pieces, as your pet has to stop, chew and take time to eat it.
How to use dog treats most effectively: The most effective way to use treats is to reinforce a calm, submissive state. Never use treats to reward an excited, over-stimulated state of mind. Always let your pet smell the treat first, but hold it up away from them and wait. Remember pets, especially dogs, can smell from over 5 metres plus away so you don’t have to put the treat under their nose. Once they have the scent, dogs may initially jump around, and even jump on you. If this happens, indicate that you don’t approve with your attitude and body language, your patience as an owner will pay off in a well-behaved pet. They will figure out that the cool calm approach delivers results, sitting and waiting while looking at you in quiet anticipation. At the moment of calm, give them the treat. Don’t use treats to reinforce an excited pet, but rather to command the calm, submissive state.
Feeding Guidelines
Although it may be tempting when your furry significant other begs for more, don’t be over generous and keep treats regulated. Treats are meant to be supplemental to your pet’s diet. As with us, too many treats may cause weight gain and it will also upset the balance of your pets diet, which must be complete and balanced to keep them healthy. Ideally treats per day should not be more than 10% of your pets daily required calories, so do reduce regular meal portions to avoid weight gain, taking into consideration what they have eaten treat wise throughout training sessions in a day. This also applies to treats given as general rewards for good behaviour. If you don’t do this, your pet will slowly gain weight and excess kilos carried above the ideal are bad for your pet’s health.
Treat Wise : We always recommend that your pet consumes treats under supervision, especially when trying out a new treat. Some dogs (unusual for cats) are over ’zealous’ when it comes to tasty morsels and may not chew properly, resulting a possible choking situation.
When to give treats to your pet : In between meals is the ideal time to give treats and not immediately before or after a meal. Choose a treat that your pet will enjoy. If you are using treats as a training tool, your treat won’t work as well right after your pet has had a full meal.
Product Information
ZEAL® 100% Pure Natural pet treats are wholesome, trustworthy and traceable to source. Our large range of treats includes 6 varieties of delicious freeze dried treats which cats and dogs both love~ Lamb & Venison Morsels, Chicken & Beef Morsels, Lamb & Salmon Morsels, Beef & Venison Morsels, Chicken & Lamb Morsels, and Green Lipped Mussels. These are perfect for training, a quick reward, or even to crumble on top of food as a topper! Our treats are made from premium New Zealand free range meats and wild caught seafood. Absolutely NO colourings, flavours, additives or preservatives are used in the manufacturing process. Treat your pets with a tasty and healthy source of nutrients.
What kind of treats are suitable for your breed, size and age of dog or cat? We recommend that your pet consumes treats under supervision, especially when trying out a new treat. Many dogs are inclined to want to wolf down a treat without even chewing so watch over all sizes and ages until you are sure they can manage without choking incidents. Cats generally will gnaw on a treat without trying to consume it in seconds. Smaller dogs naturally may find shanks bones etc a little large, and large pooches may try to gobble medium size harder treats without chewing, older pets with dental problems would need a softer chew, so it’s a matter of judging on your pet’s size and eating behaviours.
Storage: Store in a cool, dry place away from direct sunlight. Keep the pouched product zip-locked for freshness. If buying bulk bags, keep the unused product in an airtight container for freshness and hygiene.
Benefits
Pet Oral and Dental Hygiene is so important for cats. They’re unable to tell us when they’re in pain so checking their gums and teeth regularly is important. Chewing on Zeal® Pet Treat will help to remove plaque and tartar. Brushing your pet’s teeth regularly is a good idea too!
Treats in the feline world: Cats are somewhat more independent than dogs as a rule, so training with regard to tricks isn’t generally the norm. However treats can work in terms of teaching positive behaviours because they help to keep your pet concentrated on you and the learning process. Cats can also be encouraged to walk on a lead with the right encouragement. Treats are also really great to keep entertained, especially when they are alone for long periods, tuck them into puzzle feeders or even just hidden around the house for them to stalk and scavenge at their leisure.
Feeding Guidelines
Although it may be tempting when your furry significant other begs for more, don’t be over generous and keep treats regulated. Treats are meant to be supplemental to your pet’s diet. As with us, too many treats may cause weight gain and it will also upset the balance of your pets diet, which must be complete and balanced to keep them healthy. Ideally treats per day should not be more than 10% of your pets daily required calories, so do reduce regular meal portions to avoid weight gain, taking into consideration what they have eaten treat wise. If you don’t do this, your pet will gain weight and excess kilos carried above the ideal are bad for your pet’s health.
Treat Wise: We recommend that your cat initially consumes new treats under supervision.
When to give treats to your cat : In between meals is the ideal time to give treats and not immediately before or after a meal. Choose a treat that your pet will enjoy. If you are using treats as a training tool, your treat won’t work as well right after your cat has had a full meal.
Product Information
Cats and dogs love cows’ milk but find it difficult to digest the lactose (milk sugar). ZEAL® New Zealand Lactose Free Pet Milk is made from 99.5% lactose free cows’ milk and is easy to digest while maintaining all the natural goodness and taste of cows’ milk.
- Gluten Free • Low Allergen
- High Protein • Low Fat
- Premium New Zealand grass fed cow’s milk
- Made in New Zealand
Recommended for: Dogs and Cats of all life stages.
Zeal® Lactose Free pet milk is specifically formulated for: adult dogs and puppies and adult cats and kittens. Made from fresh New Zealand whole cows’ milk, it is rendered 99.5% lactose free, therefore easy to digest for pets while maintaining all the natural goodness and taste.
New Zealand’s pasture-fed cows produce some of the best milk in the world.New Zealand’s grass-fed milk is a very good source of Vitamin B12, iodine, Vitamin B2, vitamin D and phosphorus as well as a good source of calcium, pantothenic acid, selenium, zinc, biotin, protein and Vitamin A. The quality is directly related to grazing green grass year round and, compared to milk from grain fed cows, the milk is much richer in nutritional values .
- 50% more Omega-3 fats than milk compared to milk from grain fed cows.
- 50% more of the antioxidant Vitamin E compared to milk from grain fed cows.
- 4 times the levels of Beta-carotene than milk compared to milk from grain fed cows.
- Twice as much of the fatty acid CLA (conjugated Linoleic acid) compared to milk from grain fed cows.
Storage: Zeal™ Lactose Free Pet Milk is UHT treated for long life conditions. Store in a cool, dry place away from direct sunlight. Our milk bottles are simple to use, store in the pantry and refrigerated after opening, thereafter usable for up to a week. Our milk is packed under long life conditions in light-blocking shrink wrapped bottles which prevents the degradation of vitamins and flavour.
Benefits
Dogs and cats love the taste of milk however cannot tolerate the lactose in regular cow’s milk. Lactose is the naturally occurring complex sugar in milk that many pet’s can’t digest as they are generally deficient in the enzyme lactase which breaks down the lactose sugars in milk. Undigested Lactose results in flatulence, discomfort, vomiting and diarrhoea, leading to poor absorption of nutrients. Make sure your pets only get given lactose free milk.
Zeal®New Zealand 100% Lactose Free Pet Milk is all natural, containing no artificial flavours, colours or preservatives. It is fortified with a selection of vitamins and minerals, essential fatty acids, antioxidants, amino acids and taurine. The formulation gives a balance of energy and nutrition for active dogs and cats.
Taurine: Taurine is crucial to the diet of cats as they do not produce it themselves as dogs do.
Calcium : It contains the mineral calcium its most natural and absorbable form which all dogs and cats need in order to develop and maintain an adequate bone density. The correct calcium to phosphorus ratio must be maintained in the diet, which is why a natural source of calcium rather than calcium additives or supplements is important.
Omega-3 fats: The Omega-3 fatty acids (EPA & DHA) play an important role in supporting joint health and the effects of arthritis as it works against inflammation. It also supports and helps with :~ allergies, skin & coat, cell formation, heart and kidney’s, lymphoma, healthy ageing, cognition and the immune system.
Vitamin E: Vitamin E is a fat-soluble nutrient found in many foods. it is an antioxidant, helping to protect cells from the damage caused by free radicals.
Beta-carotene: Beta-carotene is a precursor for Vitamin A, an essential antioxidant needed for healthy skin and mucus membranes, the immune system, and vision.
CLA (conjugated Linoleic acid): CLA is a fatty acid which is associated with a wide variety of health benefits, including immune and inflammation support, improved bone mass, improved blood sugar regulation and heart health.
New Zealand’s grass-fed milk is a very good source of Vitamin B12, iodine, Vitamin B2, vitamin D and phosphorus as well as a good source of calcium, pantothenic acid, selenium, zinc, biotin, protein and Vitamin A.
Feeding Guidelines
See table below for recommended daily intake
UHT treated milk. Shake well before use refrigerate after opening.
Product Information
Zeal® Pure Natural New Zealand Hoki Fish Oil is one of the few fish oils in the world that is totally pure. It is extracted from Hoki fish, wild caught in deep, cold & pristine waters off the coast of the South Island of New Zealand, some of the cleanest oceans on the planet.
The New Zealand government has many regulations and a strict quota system in place that help to protect the environment, prevent pollution and ensure that the fish populations are sustainable. New Zealand Hoki are a sustainable resource as it is fished under a quota system that is government regulated and monitored.
Zeal® Pure Natural New Zealand Hoki Fish Oil has a high DHA per serving of 140 mg and an EPA of 70 mg. DHA is known as the most valuable component of fish oil. It is most important to use a high quality sourced oil fish to ensure the full benefits of fish oil, cheaper oils of dubious source can actually be detrimental.
Our Hoki Fish Oil is packaged in a neat pump bottle to avoid contact with oxygen as exposed oils can easily oxidise. This also prevents degradation to quality from exposure to light. If you prefer to keep your Fish Oil in the fridge, remember it will go solid, however just a gentle rinse of the bottle under warm water will loosen up the oil, so it will easily pump through onto your pet’s meal. The bottle also makes it super easy to administer the required number of pumps for your pet.
A quick pump of Zeal® Hoki Fish Oil on top of a daily meal will ensure that your pet is getting the required amount of Omega 3’s as dogs and cats can’t make Omega 3 in their own bodies, it must be in the diet. It’s also very palatable so no noses will turn up.
It is suitable for all life stages of your dogs and cats.
Benefits
ZEAL ® Hoki Oil is rich in Omega-3 fatty acids which promote the health and well-being of dogs & cats. Our pets can’t make Omega 3 in their own bodies, it must be in the diet.
Skin & Coat health: The skin’s barrier properties are improved and it helps in reducing dryness and itching. Supple and flexible skin is less prone to damage and will heal better if damaged. It helps to reduced shedding and supporting a healthy glossy coat.
Brain health: Cognitive function and traineabilty are improved by Omega 3. The DHA fatty acids in Omega 3 are needed to build new and replace damaged brain cells, and without EPA fatty acids, the brain does not function properly. Omega 3 is also essential for brain development in kittens and puppies.
Heart Health: Omega-3 help to maintain heart health by improving blood flow, and heart health in general.
The Omega 3 in Fish Oil works towards reducing:-
• chronic inflammatory activity improving blood flow.
• formation of blood clots as has an anti-coagulent activity,
• oxidation of fats in the bloodstream through antioxidant activity
Immune System support: The Omega 3’s in fish oil helps your immune system by reducing inflammation and improving your blood chemistry. A well functioning immune system is more able to attack foreign invaders, and healthy cells are more able to resist damage.
Eye health: Research shows that two omega-3 fatty acids, (DHA) and (EPA) are important for visual development and retinal function. DHA is found in the highest concentration in the retina of the eye.
Joint Support: The EPA in Omega 3 can help towards reducing inflammation, thus improving fluidity of the joints. It turn, this may help towards easing joint pain, reducing stiffness and increasing mobility as a result of improved joint health.
Kidney Disease: In pets with kidney problems, fish oil may lower elevated blood pressure, decrease undesired protein loss in urine, and reduce the production of pro-inflammatory substances that aggravate kidneys.
Feeding Guidelines
The 250 ml pump action bottle is easy to use and allows controlled dosages.
Don’t give more than the suggested dose per day, taking only as directed. Discontinue use and consult your vet if any adverse reactions occur.






