About us

Founded in 1999, ZEAL was created to set a higher standard in pet nutrition. Built upon trust, responsibility, and a deep connection between pets and their owners. Our philosophy emphasizes responsible sourcing, ethical production, and uncompromising quality. Every ZEAL ingredient is carefully selected, and every recipe is thoughtfully crafted to support your pet's health and happiness. Staying true to our New Zealand heritage while growing with global expertise, ZEAL leads in transparency, nutrition, and sustainability—allowing pet owners to nourish their companions with confidence.

Exceptional pet food starts with exceptional ingredients. At ZEAL, we source nutrient-rich ingredients exclusively from the pristine pastures of New Zealand and Canada's sustainably managed farms, prioritizing purity, quality, and nutritional integrity.

From New Zealand's regenerative pasture-based farming, where 95% of livestock are grass-fed, to Canada's world-leading sustainable agriculture practices, our sourcing ensures naturally nourishing meals every time.

At ZEAL, transparency isn’t just a promise—it’s our daily practice. By owning our production facilities in New Zealand and Canada, we guarantee complete traceability, stringent quality control, and consistent safety. Our small-batch approach ensures careful attention and accountability at every step, significantly reducing contamination risks commonly associated with outsourced manufacturing.