Our Philosophies and Ethics
“Return the unconditional love™” not only refers to returning the unconditional love received from our furry friends with our products, but also returning the love to our planet, which we do by making sustainable and environmentally conscious consumer choices. Reconnecting humanity with nature is a huge part of what drives our company and employees. We strive to be the change that we want to see in our world, and our company is the vessel in which we contribute to this greater picture. We believe that our philosophy at Zeal® not only contributes this, but produces superior natural pet food that your pets are bound to love!
Our focus at Zeal® is to provide environmentally friendly consumer and production cycles throughout our manufacturing process. Return the unconditional love to our planet by making sustainable and environmentally conscious consumer choices.
Our story so far.
The Natural Pet Treat Company® started operations in January 1999 as a small business manufacturing 100% natural New Zealand made treats for dogs. Over the years we launched the Zeal® brand and have to date built up a full range of premium pet food. From our humble beginning as an independent New Zealand family owned business to now, we always strive to put the quality of our products first and to not cut corners by using sub-standard ingredients in pursuit of profit. With a strong passion and kiwi ingenuity, the company has seen amazing growth over the years locally and in exports to the global marketplace. Now that we are internationally owned, we have tripled our growth while still maintaining our original philosophies.
Link to view the Natural Pet Treat Company Ltd’s registration with the New Zealand Food Safety Authority.